There are so many more flexible options than we typically consider.
Discover strategies that are a fit for who you are (not whatever the latest “must-do” or “just do everything” marketing trends are).
You know you’re a talented practitioner. You didn’t randomly pick something to do for a job, you chose your career because it is deeply meaningful both to you and to those you serve. You know you were meant to do this work and you’re really helping your clients with what you have to offer.
When it comes to business and money (be honest, did your body recoil a little just at those words?) you struggle to generate more than enough income to sustain the life you desire.
And in that income shortfall it’s likely some current myths in the health, wellness, and therapeutic spaces start getting into your head.
Learn the fundamental building blocks of a successful business.
Build your business around your strengths rather than taking the “do everything/be everything to everyone” approach.
Be crystal clear on what it is you have to offer and for whom.
Have a plan for a burnout-free business.
Have your main marketing materials that beautifully describe your offering done, and your long term marketing strategy be as pain-free as possible.
Know what you need to earn based on your actual life and goals, with a strategy to get there that keeps your integrity intact.
Have the confidence and the know-how to try out little experiments to see what works for you.
Not feel afraid anymore when you check your bank balance, when taxes come due, or when you want to take a vacation.
Have systems and processes in place that make your work-life run smoothly.
This is not an online course. It is twelve weeks of intensive learning and one-on-one support for implementation.
The twelve weeks are broken up into 6 sections:
Weeks 1 and 2: Creating a founder-focused business: know your strengths, career capital, and what works for you.
Weeks 3 and 4: Clarifying your offering and crafting your business model.
Weeks 5 and 6: Unearthing your unconscious patterns around earning and/or under-earning.
Weeks 7 and 8: Setting up your financial systems so you don't have to labor over the financial piece long-term. Money doesn't have to be your frenemy!
Weeks 9 and 10: Writing your business outline and initial marketing materials. We don't have to belabor this- we can just get it done!
Weeks 11 and 12: Simplifying your marketing options: choose your communication channel and a routine that works for you.
Within those 2-week segments, we will first meet as a group for 90 minutes to cover the what, why and how of that segment. The second week is dedicated to completing the related work.
During that implementation time, you can send me what you're working on, and with any questions or roadblocks you might have, so that I can provide you personalized support and feedback via Loom video as you go.
This is an accelerator for people who are ready to learn, but who are also ready to put that learning into practice as we go. If you want to exit these twelve weeks with everything you need to make a shift in your business completed, you’ve come to the right place.
*Note: Having everything you need to make the shift completed is not the same as promising a magic-wand-get-rich-quick-autopilot scheme. In reality, our businesses will always need tending to. This program helps you get set with exactly what you're offering, how you're offering it, and how to nurture it without depleting yourself.
Understand what it means to build a business around the your strengths and career capital (a fancy way of saying the stuff right under your feet that you’re already great at and have been cultivating).
Have embodied awareness practices that will help you move through imposter syndrome, perfectionism, self-sabotage and procrastination.
Clearly articulate what service you provide and for whom.
Learn about the wide variety of business models that exist today and how to choose which ones will work best for you and your offering (this is the opposite of a formulaic or cookie cutter approach).
Set up your financial systems so that money becomes your friend instead of your frenemy: Understand the real numbers behind what you need to earn and how to get there. (You don’t need to pile more stuff on top of what you already do to earn more. And contrary to popular belief "just earn more, more more" is rarely the solution to money blind spots.)
When I talk about a “healing arts business” I mean providers of a service who are trained to deliver that kind of support. Here are just some of the fields that covers:
How people deliver their service can vary (and perhaps you’re interested in this because you’ve been trying to branch out or try something new). Here are some of the ways of delivering service that apply to the incubator:
You may already be actively working in the way want to deliver your services but want some support in getting more momentum, or you may be looking to shift or expand how you deliver your services and are interested in using this time to explore your options.
Either way, there's plenty we can do inside the incubator.
Is for you if:
Is not for you if:
Hi I'm Brooke Thomas and I help people thrive in their healing arts businesses.
You can read my full professional bio that includes all of my work history in the healing arts for the last 20+ years, and my work helping healing arts professionals further their work on the home page here.
On the personal side of things, I've supported myself and my (now 14 year-old) son as a single mom, solely through working in the healing arts. No hidden trust fund, alimony payments or inherited wealth. In this field I've been able to have a humane work life while still buying a house on my own, sending my child to camps and special programs, paying for family vacations, contributing to my retirement, and living nearly debt-free (I have a mortgage, but still... pretty debt-free).
There's a myth that working in these fields means you couldn't support yourself that way- I beg to differ!
The Healing Arts Business Incubator is a high touch program where you will work directly with me every week. It costs $1800 total, or you can think of it as committing to 12 weeks of coaching for $150 per week. You can pay in full, or via a payment plan of either $600 for 3 months, or $150 for 12 weeks.
We have two weeks to work with each of the 6 components that we cover for getting clarity and momentum going in your business. The first week we meet as a group on Zoom to go over the material and talk about what you will be working on during the implementation week, which follows the group meeting week. You can see the schedule more clearly below, or revisit the outline of the twelve weeks here.
At any point you can submit the work you are doing for the incubator to me (Brooke) via email or video and you will receive back a Loom video with direct feedback from me within 72 hours Monday through Friday.
The current cohort is running now and ends December 27th.
That's totally ok. The group class calls happen every other week and are recorded and posted in a digital hub that you will have access to. If you have a question, those are handled one-on-one anyway, and the heart of this program is in doing the work in between group call meetings (see 'structure of the incubator' question above.) This happens in an asynchronous way (meaning, on your schedule when you have time) in order to avoid the snarl of scheduling and is totally one-on-one via Loom video responses.
No problem. Each group call and instructions for the implementation work is posted to the digital hub, so you can catch up easily.
If it's not a matter of missing a week here or there and you know these 12 weeks are already slammed for you, it's probably not great timing for you to get the full benefit of the incubator.
Nope. That's what the incubator is for!
Plan to spend about 1 to 2 hours a week on this. A couple of hours a week for 12 weeks to have a solid business in place forever!
If you are not happy with the program within the first two weeks, you can send me your completed work and email me for a complete refund. After that time period, there are no refunds available.
Yes. There is one materials fee, the cost of taking the Gallup Clifton Strengths Test which costs $29.99. It's an invaluable tool that you can return to again and again through the course of your life and career, and it will take a great deal of the guesswork out of what business offerings are likely to be the most fulfilling and least burnout inducing for you.
I'm not sure.
No problem. Just send me an email.
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