Healing Arts Business Incubator

What if you knew how to plan and sustain your healing arts business so that you were clearly prospering and not just getting by? 

It’s possible. And you can do it without having to become a Magical Being on Instagram, without having to resort to manipulative marketing and sales tactics, without having to create a whole new system of healing, and without having to double time it and over-work. 



Next cohort starts in February


You can thrive with a career in the healing arts. The incubator can help you focus on:


Clarifying your offering and knowing what business model will actually work for you.

There are so many more flexible options than we typically consider.


Getting real about your relationship with money.

Putting systems in place can help you to know up front what you need to earn and how you'll get there, relieve the burden of scrambling to pay yourself or your taxes, and even (gasp!) take paid vacations.


Putting your business out there in a sustainable way.

Discover strategies that are a fit for who you are (not whatever the latest “must-do” or “just do everything” marketing trends are).


You know you’re a talented practitioner. You didn’t randomly pick something to do for a job, you chose your career because it is deeply meaningful both to you and to those you serve. You know you were meant to do this work and you’re really helping your clients with what you have to offer. 

And yet…

When it comes to business and money (be honest, did your body recoil a little just at those words?) you struggle to generate more than enough income to sustain the life you desire.

And in that income shortfall it’s likely some current myths in the health, wellness, and therapeutic spaces start getting into your head. 

Myths like: 

  • You have to create a whole new healing paradigm, and work 90 hour workweeks to promote it, if you ever hope to make the kind of money you want and need. 
  • You have to be a superstar on social media.
  • You have to start a big enterprise like running a conference or summit, a weekly podcast, build out a giant studio or wellness center, or have a “signature online course” if you ever hope to support yourself. (To be clear- you sure can do these things, some of them are super fun! But want-to-do and have-to-do are very different). 
  • You have to resort to “limbic capitalism” and insert little fear-based calls to action in your marketing materials to get people to pay you for what you’re offering.
  • You just have to find ways to give more, more, more of yourself to your clients and the money will come. 

Not true.

Instead you can

Learn the fundamental building blocks of a successful business.

Build your business around your strengths rather than taking the “do everything/be everything to everyone” approach.

Be crystal clear on what it is you have to offer and for whom.

Have a plan for a burnout-free business.

Have your main marketing materials that beautifully describe your offering done, and your long term marketing strategy be as pain-free as possible.

Know what you need to earn based on your actual life and goals, with a strategy to get there that keeps your integrity intact.

Have the confidence and the know-how to try out little experiments to see what works for you. 

Not feel afraid anymore when you check your bank balance, when taxes come due, or when you want to take a vacation.

Have systems and processes in place that make your work-life run smoothly.

What is the Healing Arts Business Incubator?

This is not an online course. It is twelve weeks of intensive learning and one-on-one support for implementation.

The twelve weeks are broken up into 6 sections:

Weeks 1 and 2: Creating a founder-focused business: know your strengths, career capital, and what works for you.

Weeks 3 and 4: Clarifying your offering and crafting your business model.

Weeks 5 and 6: Unearthing your unconscious patterns around earning and/or under-earning.

Weeks 7 and 8: Setting up your financial systems so you don't have to labor over the financial piece long-term. Money doesn't have to be your frenemy!

Weeks 9 and 10: Writing your business outline and initial marketing materials. We don't have to belabor this- we can just get it done!

Weeks 11 and 12: Simplifying your marketing options: choose your communication channel and a routine that works for you.

Within those 2-week segments, we will first meet as a group for 90 minutes to cover the what, why and how of that segment. The second week is dedicated to completing the related work.

During that implementation time, you can send me what you're working on, and with any questions or roadblocks you might have, so that I can provide you personalized support and feedback via Loom video as you go.

This is an accelerator for people who are ready to learn, but who are also ready to put that learning into practice as we go. If you want to exit these twelve weeks with everything you need to make a shift in your business completed, you’ve come to the right place. 

*Note: Having everything you need to make the shift completed is not the same as promising a magic-wand-get-rich-quick-autopilot scheme. In reality, our businesses will always need tending to. This program helps you get set with exactly what you're offering, how you're offering it, and how to nurture it without depleting yourself.


During the 12 weeks we will

Understand what it means to build a business around the your strengths and career capital (a fancy way of saying the stuff right under your feet that you’re already great at and have been cultivating).

Have embodied awareness practices that will help you move through imposter syndrome, perfectionism, self-sabotage and procrastination. 

Clearly articulate what service you provide and for whom.

Learn about the wide variety of business models that exist today and how to choose which ones will work best for you and your offering (this is the opposite of a formulaic or cookie cutter approach).

Set up your financial systems so that money becomes your friend instead of your frenemy: Understand the real numbers behind what you need to earn and how to get there. (You don’t need to pile more stuff on top of what you already do to earn more. And contrary to popular belief "just earn more, more more" is rarely the solution to money blind spots.)

Write your flexible business outline (full-on business plans bog you down more than you need, trust me).

Write your sales materials (we can just get it done- it’s not hard!).

Dump the clutter and choose a marketing strategy that is streamlined and effective.

Understand the differences between marketing a local business versus an online business and how to do one or the other (or both) depending on your offering.

Launch it, grow it, do the thing- have the support and encouragement to put it out there. You got this!

Here's how we do that

1. After you register you’ll receive a short questionnaire via email. The questionnaire is to help me better understand where you're at and what your goals are. If this program is not the right fit for your goals, I will let you know ASAP and refund your payment.

2. You will receive some pre-work to do (an hour or less of work). This needs to be handed in at least a day before our first group meeting.

3. Every other week we will meet as a group on Zoom for the class portion of the incubator. (Each group call will be recorded and you will have access to the recording in the class hub).

4. When we're not meeting as a group for class we will be rolling up our sleeves and getting to work! You will be given clear step-by-step work to do to get momentum going.  

5. This is the important bit: As you are completing your work, you can send it my way and you will get direct one-on-one feedback from me (Brooke). Just end me an email, video, or audio as you work through the assignments and get back specific coaching from me via Loom video within 2 business days of submitting it. *Most incubators are large group classes where you work on things by yourself and you have the option of posting to a group feed. This is a group coaching program where I can support you as you go with direct feedback.

Again, while this has a lot of class material, this is not primarily an online course. It’s about implementation with one-on-one support. No cookie cutters here… So come prepared to actually submit your work to me (Brooke) and to put things in motion.


What types of businesses is this for?

When I talk about a “healing arts business” I mean providers of a service who are trained to deliver that kind of support. Here are just some of the fields that covers:

  • Therapists
  • Bodyworkers
  • Movement educators
  • Naturopathic Doctors
  • Nutritionists
  • Acupuncturists
  • Coaches
  • Fitness trainers
  • Personal chefs
  • Yoga teachers
  • Physical therapists
  • So many more! (If you're wondering if your business fits, you can always email me at b [at] brookethomas [dot] me.

How do these businesses deliver their services?

How people deliver their service can vary (and perhaps you’re interested in this because you’ve been trying to branch out or try something new). Here are some of the ways of delivering service that apply to the incubator:

  • Private one-on-one practice
  • Group coaching
  • Running a wellness center, studio or clinic
  • Productized services (things like a class, member site or subscription that partners with your client work or delivers it in a different format). 
  • Working with people in-person who are local to you
  • Working with people in a location independent way (online)
  • Or both

You may already be actively working in the way want to deliver your services but want some support in getting more momentum, or you may be looking to shift or expand how you deliver your services and are interested in using this time to explore your options. 

Either way, there's plenty we can do inside the incubator.

Wondering if the incubator is for you? Let me help you out:

Is for you if:

  • You are in a service-based healing arts business. (As opposed to a physical product-based business).
  • You have already completed your training in your field of expertise and are licensed or certified to do your work.  
  • You have already worked with clients or patients. (Working with people in your student clinic counts if you have finished your training).
  • You're "all in" on your business or working on getting there.
  • You have no interest in engaging in desperate schemes.
  • You're ready to do the work in the incubator rather than just passively learning some things.
  • You're game and excited for feedback.

Is not for you if:

  • You do not have any training to provide health, wellness, or therapeutic services.
  • You have never worked with a client (or patient) before. (Working with people in your student clinic counts if you have finished your training).
  • You do not have an hour or two per week to dedicate to the incubator.
  • You are trying to figure out how to turn your personality or advice into a brand.
  • You only sell physical products.
  • You are looking for an automated sales funnel.
  • You are in direct sales, MLM, or network marketing.
  • You want someone else to do all the work for you or some other kind of "business-in-a-box".

About Brooke.

Hi I'm Brooke Thomas and I help people thrive in their healing arts businesses.

You can read my full professional bio that includes all of my work history in the healing arts for the last 20+ years, and my work helping healing arts professionals further their work on the home page here.

On the personal side of things, I've supported myself and my (now 14 year-old) son as a single mom, solely through working in the healing arts. No hidden trust fund, alimony payments or inherited wealth. In this field I've been able to have a humane work life while still buying a house on my own, sending my child to camps and special programs, paying for family vacations, contributing to my retirement, and living nearly debt-free (I have a mortgage, but still... pretty debt-free).

There's a myth that working in these fields means you couldn't support yourself that way- I beg to differ!


How much does this cost?

The Healing Arts Business Incubator is a high touch program where you will work directly with me every week. It costs $1800 total, or you can think of it as committing to 12 weeks of coaching for $150 per week. You can pay in full, or via a payment plan of either $600 for 3 months, or $150 for 12 weeks.

What is the structure of the incubator?

We have two weeks to work with each of the 6 components that we cover for getting clarity and momentum going in your business. The first week we meet as a group on Zoom to go over the material and talk about what you will be working on during the implementation week, which follows the group meeting week. You can see the schedule more clearly below, or revisit the outline of the twelve weeks here.

At any point you can submit the work you are doing for the incubator to me (Brooke) via email or video and you will receive back a Loom video with direct feedback from me within 72 hours Monday through Friday.

When is this happening?

The current cohort is running now and ends December 27th.

What if I have to miss a group call or all the group calls live?

That's totally ok. The group class calls happen every other week and are recorded and posted in a digital hub that you will have access to. If you have a question, those are handled one-on-one anyway, and the heart of this program is in doing the work in between group call meetings (see 'structure of the incubator' question above.) This happens in an asynchronous way (meaning, on your schedule when you have time) in order to avoid the snarl of scheduling and is totally one-on-one via Loom video responses.

What if I have to miss a week or two?

No problem. Each group call and instructions for the implementation work is posted to the digital hub, so you can catch up easily.

What if I know I won't have time to get the work done during this particular 3-month period?

If it's not a matter of missing a week here or there and you know these 12 weeks are already slammed for you, it's probably not great timing for you to get the full benefit of the incubator.

However you can request being added to the waitlist for future cohorts here.

Do I need to get a better handle on what my offering is before starting?

Nope. That's what the incubator is for!

How much time will this require each week?

Plan to spend about 1 to 2 hours a week on this. A couple of hours a week for 12 weeks to have a solid business in place forever!

Do you have a refund policy?

If you are not happy with the program within the first two weeks, you can send me your completed work and email me for a complete refund. After that time period, there are no refunds available.

How do the group calls happen?

Via Zoom.

Are there any fees for other materials outside of the incubator cost?

Yes. There is one materials fee, the cost of taking the Gallup Clifton Strengths Test which costs $29.99. It's an invaluable tool that you can return to again and again through the course of your life and career, and it will take a great deal of the guesswork out of what business offerings are likely to be the most fulfilling and least burnout inducing for you.

When will this happen next?

I'm not sure.


No problem. Just send me an email.